Google Encourages Breaking the Rules?
This is something I’ve noticed for a while, but a recent thread at SEOchat makes the situation all the more clear. Now, I’m bound to be a little biased due to the fact that Acne Vitamins is currently displaying all the classic sandbox factors (ranking very well in MSN and Yahoo, not using any underhanded techniques such as cloaking or doorway pages, etc.), and has been doing so for the last 8 months while I’m forced to pay for all my Google traffic via adwords. Naturally, I would like to see the sandbox go away about now, but I must admit that Google’s results are still generally better than MSN’s and Yahoo’s for most of my searches.
The problem I see with the current system is that the fact of the sandbox makes it that much more difficult not to engage in the kind of link strategies Google deems to be unnatural, such as reciprocal linking or buying text links. This is because, while newer sites (meaning basically any site less than a year old) are systematically kept out of Google results via the sandbox filter, the webmasters of these sites are forced to find other means of generating traffic for those first 12 months. Now, both MSN and Yahoo have no such time-penalty for new sites, but place a lot of emphasis on backlinks. They do not seem to share Google’s strict policy against reciprocal linking and buying links (doing this is often a quick way to the top of these engines). As such, with no means of ranking in Google, it only makes sense that webmasters would do everything they can to perform well in the other search engines. Of course, Google looks down on this and may very well penalize such sites for the very things that allow them to compete in the other engines.
Is there no better way to stop spam than creating a situation that encourages it? Not everyone can afford to have their website sit in obscurity for a year while waiting to be deemed worthy to rank without handicaps in Google. The policy at present may be fine in a world where Google dominates the search engine market, as they can afford to basically tell site owners: “Ignore what works in the other engines, they only bring a fraction of the visitors we do. We drive the traffic, we make the rules.” However, I expect that in the near future other search engines may well take away a lot of that market share (keep an eye on MSN with the upcoming Internet Explorer 7 - an MSN search bar will come built-in), and at that point Google’s current policies may come back to bite them.


