Credit Card Confusion
Wow, it’s been a while since I’ve gone two days without blogging at all. I ended up having to leave town to go help my parents with a few things, so the weekend was not exactly as productive as I hoped, not that I’m in any rush.
Our new acne vitamins product is officially on the way now, so hopefully I’ll receive the first shipment by the end of the week. Our inventory is actually running pretty low at the moment, so I’m really in need of this new stuff. Last month was especially busy. I may have to just turn off our pay-per-click ads for a while to quiet down the demand. Being that we still rank nowhere in Google for searches relating to acne and vitamins (or anything at all, for that matter), a large part of our traffic currently comes from Adwords.
One page update that I will probably take care of today is the wording in our shopping cart when going through checkout. It’s occurred to me that the checkout process might confuse some people due to our credit card processor, Authorize.net, being labeled as “Authorize.net.” I guess being surrounded by internet junkies I didn’t realize that this wording might confuse people that don’t religiously shop online, and so I’ll be changing the text to simply read “credit card” for customers who want to pay with Visa or MasterCard. It’s just one of those small things that I never bothered with before. Who knows, maybe it will actually make a difference in conversion (although I doubt it would be big enough to notice). I’ll be making other updates to the acne-vitamins-shop site along with the main site when the new product gets in, but it will most likely be next week before everything is ready to go.


