Holiday Sale, December News
The current holiday sale at Acne Vitamins is actually the second sale that we’ve experimented with, the first being our back-to-school sale a few months back. Sale prices are nice for our customers, but they’re also a chance for us sellers to experiment with a little bit of market research.
The big change in our pricing structure with this sale was offering new quantity options such as a single bottle or 6-bottle supply, and it has been a little surprising to see the results (previously all sales were 2-bottle supplies). I had expected that the single bottle would attract a lot of new customers due to the lower price hurdle, but the fact is most new customers still go with the 2-bottle supply. Obviously, this is a good thing since your chances of seeing more dramatic clear skin improvement are a lot higher after the first month, and we recommend starting with the 2-bottle supply for this reason. Still it’s interesting to see that there are actually only a few more buyers that choose the single bottle over the 6-bottle bundle. Six bottle orders have gone up a lot, and most users that probably just bought 4 bottles in the past now buy 6 instead. There’s a good chance the current prices may rise a bit after the sale ends, but we’ll be sticking with the bundled-quantity selections regardless.
Winter is usually not the best time to sell acne products, especially those designed specifically to combat skin oil. When the air gets cold and dry during the winter, many people are less concerned about oily skin and more concerned about dry skin. Also, as it gets closer to Christmas people simply have more important purchases on their mind than acne products, and sometimes a bit less cash in their pockets. Our search engine data shows that a lot less people are actually searching for acne related terms this month, so it’s nice that the sale has helped us to weather this dry spell despite the site being a little less busy.
