Treatment by the Month?
A recent email has me rethinking the way I word some of our material on Acne Vitamins, namely defining two bottles of All-in-1 as a “2-month supply.” Naturally, the disclaimer that dosage varies for different skin types is obvious enough, but I can see how the skeptical visitor might take this the wrong way. For me, it never occurred that labeling each bottle as a month supply would be a problem, as for the average user this time span is about right (25 days at 2 tablets per day). However, not everyone that purchases at Acne Vitamins is the “average user”, and I have a growing number of customers who require 3 tablets per day when starting out. For those who now have mostly clear skin, a single bottle can go well over a month, lasting as long as 50 days. It’s just that I shouldn’t really need to have a bunch of disclaimers and explanations about how long a bottle will last in different circumstances, and so I might as well just change the wording, thus saving myself the trouble and being as transparent as possible to my visitors. When my updated product line arrives in a few weeks, I guess I’ll simply state the selection as a “2 bottle supply” instead (I’ll be making a bunch of other site changes as well with the new product line, but I’ll save those for a later blog…). So there! One email can make a difference.
